Yes, another new school term is here and yes, you’re going to want to pay attention too, millennials.
As the traditional work-life boundaries continue to blur, the new term (technically a portmanteau for all you grammar nerds) for the combination of business and leisure travel is Bleisure.
Feel free to forward this to your boss…
Jeanne Liu of the Global Business Travel Association shared that over one in three business travelers worldwide will add a leisure component to at least one of their business trips in the coming year with employers being more supportive of the Bleisure movement — as long as employees get their work done.
“Travel well-being relates to job satisfaction, which means people stay productive and stay longer in their jobs,” Jeanne shared, continuing, “Being able to take your kids or your family, to add some fun elements to a trip, makes that trip much less stressful.”
The modern Bleisure traveler tends to be culturally curious and looks for leisure activities in their downtime that dig deep into the local environment. Whether it be a local show or hole-in-the-wall restaurant, Bleisure travelers want to be fully immersed in the country or city they are visiting, rather than sticking to hotel restaurants and convention centers.
Where can I “Bleisure”?
Partnering with the Dubai Department of Economy and Tourism, Airbnb recently launched a one-stop hub for remote workers in Dubai, providing accommodation inspiration, local guides, entry requirement information, and visa policies for anyone looking to work remotely in Dubai. It made a similar partnership in Mexico City earlier this year.
New Slack away message: BRB I’m bleisuring.