Japan is aiming high with hopes of reaching its record-level goal of visitors in 2025, anticipating a recovery in demand for international air travel and international events.

Following a significant easing of border restrictions since last October, Japan hopes to significantly increase tourism numbers, and visitor spending, along with achieving a 10% increase in overnight stays in Japan’s regional areas.

The new tourism plan also aims to increase spending by visitors by $1,500 over the next two years, which is 25% more than in 2019. The government hopes to reach pre-pandemic levels of tourism and bring in excited tourists with a few major events in store, including Expo 2025.

Apart from addressing financial goals and increasing visitor numbers, the tourism plan includes strategies for dealing with “tourism pollution” attracting high-end tourists, encouraging visitors to explore more than just urban centers, and targeting sustainable tourism for travelers who look to reduce their carbon footprint. 

In order to achieve sustainability goals, cities must meet specific criteria and receive certification for reducing carbon dioxide emissions.

From the fascinating culture to the unique cuisine, Japan offers an experience unlike any other, with drink-serving robots, warming toilets that hum, and cat cafes for fluffy feline lovers. If you’re looking to plan your trip, consider these 5 things to do in Tokyo, the country’s capital.