As a travel writer, my job is so ingrained in my life that even my TikTok For You page knows I’m in the travel industry. It’s like the app has a sixth sense for my profession with a never-ending stream of dream destination videos and travel itineraries to sift through. I won’t lie though, I often use the app as another search tool before I travel anywhere new.
The US Congress is currently trying to tighten its grip on internet access, and as a result, TikTok’s future in America is looking uncertain. If the app gets banned, it won’t just be Americans losing out on the entertainment and educational benefits of the app; it’ll also be a blow to marketers in the travel industry who rely on TikTok to reach audiences of all ages.
What does this mean for the travel industry?
The impact of a potential TikTok ban could extend beyond just losing access to the app. A study by MGH, a full-service marketing communications agency specializing in tourism found that 60% of TikTok users surveyed had developed an interest in a new travel destination after watching videos about it on the app.
This is consistent with a previous CNBC report that revealed 60% of Gen Zs and 40% of millennials use social media for travel-related purposes. If TikTok is banned, the travel industry may lose a valuable source of inspiration for young travelers, which could in turn affect booking numbers and local tourism.
As the government continues to keep us in suspense about the fate of TikTok, users are left wondering where they’ll turn to for their daily dose of travel inspiration. But fear not, fellow travel enthusiasts, our Next Stop newsletters have got you covered! Our wanderlust-inducing content might make you forget about the app but don’t blame us if you end up booking a one-way ticket to Bali.
by travelers, for travelers.
