British Airways recently added a carbon calculator to its website as part of its goal of becoming carbon-neutral by 2050.
With the help of a climate tech company, CHOOOSE, the project CO2llaborate, helps passengers reduce their carbon footprint, either by buying sustainable aviation fuel (SAF), carbon offsets, or a combination of the two.
The CO2llaborate platform will also provide companies with a targeted climate program to measure, reduce, and manage carbon emissions.
The aviation industry is responsible for around 2.5% of all carbon emissions globally, which is why airlines are racing to reduce carbon emissions, promote sustainable flying and help travelers make environmentally-conscious travel decisions.
British Airways follows closely behind other airlines like Iberia, which launched its own carbon offset platform just last week.
by travelers, for travelers.