For me, food is synonymous with travel. I plan my itinerary around where I’m going to eat. Even at home, my life revolves around trying new places or bringing a friend to my tried-and-true restaurant so I can live vicariously through their first time. Sometimes I think I single-handedly saved my local establishments from surviving the pandemic.
The restaurant industry has shown resilience and adaptability in the face of COVID-19, with a new Yelp study shedding light on the current state of the dining scene. The report, comparing data from April 2022 to March 2023 with the previous year, indicates a thriving restaurant industry across the US.
Pop-up restaurants and noodles on the rise
One noteworthy trend highlighted by the study is the significant increase in pop-up restaurants, up by 105% nationwide compared to the previous year. Pop-up restaurants offer a temporary and experimental dining experience, allowing chefs to showcase their creativity. Additionally, ramen and noodles spots saw a rise of 45 and 40%, respectively, reflecting the popularity of these flavorful and comforting dishes.
Travel and culinary delights
The study also provides insights into how different states have fared in terms of their dining and travel offerings. Florida and Wyoming experienced notable growth in hotels and travel, emphasizing their appeal as travel destinations. Nevada and Tennessee, on the other hand, emerged as states where the food category saw substantial growth, indicating a vibrant culinary scene in these regions.
From fine dining to price points
When it comes to consumer preferences, the study reveals an increased interest in fine dining experiences. Diners are seeking out high-quality culinary journeys, favoring upscale restaurants and dining experiences over more affordable options. Traditional “budget-friendly” restaurants have experienced a decline in interest by 16%, while higher-priced establishments with ratings of $$$ and $$$$ have seen a 10% and 17% rise, respectively. This shift suggests a growing appreciation for “slow food” and exquisite dining experiences.
The rise of experience-driven dining
The shift towards experience-driven dining is a prominent trend highlighted by the Yelp study. Consumers are actively seeking out dining establishments that offer unique and multisensory experiences beyond the mere act of eating. Categories such as conveyor sushi restaurants, dinner theaters, internet cafes, supper clubs, and themed cafes have seen significant increases in openings, showcasing the demand for specialized environments, products, and experiences.
by travelers, for travelers.
