Since the pandemic, Mexico City has become a major hot spot for remote workers. Now Airbnb is partnering with local officials and UNESCO to get in on the action.
The partnership between the Mexico City government, UNESCO, and Airbnb aims to further develop the city as a hub for remote workers while showcasing local cultural experiences and less touristed neighborhoods.
But while Airbnb has often made headlines for its potential negative impacts on cities around the world, the local government welcoming them with open arms. “Remote workers have a lot to contribute to Mexico City and that is why this alliance is so important,” said local official Diana Alarcón. “Airbnb we will improve the options that the city offers.”
As for UNESCO’s part in the collaboration, they will be leading training sessions to help local entrepreneurs develop authentic cultural experiences that honor the Mexican culture and heritage. Their primary focus will be on promoting unique tourist experiences sustainably.
Some of the experiences they’ve already launched include cooking traditional food, exploring and creating murals with an international artist, and being a part of a short film while touring iconic architectural buildings.
Though Mexico City’s government is optimistic about the benefits of bringing more digital nomads to the city, plenty of locals are not as thrilled about how the influx of people is changing their city.