Hilton launches new affordable hotel brand, Spark by Hilton

Hilton’s new premium economy hotel.
hilton spark

The Daily Navigator strives to help you make the best decisions in travel. While we produce content according with strict editorial integrity this post may contain references to partner products. Here’s a full explanation for how our team makes money .

Hilton is emphasizing new year, new me, with the launch of Spark by Hilton, its first premium economy hotel brand focusing on simple, reliable, and clean stays, growing entirely by renovating existing hotels and listing rooms at an affordable price. 

Spark hotels will generally charge between $85 and $105 per night and will likely be found near restaurants and gas stations on side streets or off interstate highways.

“The impetus was the notion that the consumer is evolving post-pandemic. People are looking for bargains. They’re traveling in record numbers, but they want to do so on a budget.”, Hilton’s chief brand officer, Matt Schuyler shared. 

This new brand has already signed “more than 100 deals in various stages of development across the US.” It promises to meet the needs of travelers who seek value, quality, and consistency, with a debut expected this year. 

What amenities will Spark hotels offer?

  • Rooms with modern furniture, open closets, well-lit bathrooms, in-room refrigerators, and multipurpose work surfaces.

  • 24-hour digital check-in and Hilton’s digital room key.

  • Complimentary breakfast, including premium coffee, juice, and a signature bagel bar

  • A 24-hour retail market for travelers on the go.

Hilton expects three to six months to renovate a hotel that qualifies to Spark specifications and could quickly become one of the largest in Hilton’s 7,000 hotel portfolio.

Hilton Honors will be available to Spark by Hilton guests upon opening.

Navigate the News Better

Take a five-minute trip through the news that matters most to travelers with our daily newsletter.

Related Stories

Built with ❤️ by travelers, for travelers.

© 2024 Dollar Flight Club Inc. All Rights Reserved

Stay in the know with
The Navigator Newsletter

A five-minute trip through the news that matters most to travelers. Past Edition

A five-minute trip through the news that matters most to travelers. Past Edition

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The relationship may impact how an offer is being presented. Our site doesn’t include all the offers available. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

The Daily Navigator Featured Card Popup 3
new card art for chase sapphire preferred

75,000 bonus points

Worth up to $1,500 in travel!

Partner offer. Terms apply.

DFC Partner Perks App Link Image
Special Discounts for Our Members

Save Big with Perks

Get $5,000+ in immediate travel savings with Perks. Unlock next level travel benefits, for life. Get discounts from the world’s best travel brands you won’t find anywhere else. No credit required.

DFC Concierge App Link Image
Special Discount for Our Members

93% off lifetime access

Save $1,200 and 10 hours of your time on every vacation. With Lifetime access to DFC Concierge, get fully customized trip itineraries to make every vacation unforgettable.

Dollar Flight Club App Link Image
Special Discount for Our Members


You can save up to $500 on your next adventure without lifting a finger get email alerts when we find flights up to 90% off leaving your home airport. Just let us know your departure airport and we’ll do the rest.

The Navigator Commitment

The Daily Navigator is the cornerstone of the DFC Media family. Through each of our brands, we’re dedicated to helping our readers travel, spend, and live smarter.

With products dedicated to affordable travel, daily news, hospitality, and personal finance, we deliver the day’s essential content with none of the filler — all in a way that’s fast, easy, and fun to read. Every morning, over 2 Million travelers trust DFC to deliver the latest news and information so that they can make informed decisions faster. We hope you’ll join them.

We’re happy to have you here!