Airbnb study reveals families are opting for homes over hotel stays

Family travel is thriving. On the Airbnb platform, it skyrocketed by 60% in 2022 compared to before the pandemic.
family member walking through field for story on Airbnb study


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I love Airbnbs, but as someone who typically travels with just my significant other, they’re not always necessary for me. In fact, the times I find myself prioritizing them are when I’m traveling with family or a group of friends. New research says I’m not the only one who feels this way. 

According to new data from Airbnb, family travel is thriving. On their platform, it skyrocketed by 60% in 2022 compared to before the pandemic. Airbnb saw 15 million check-ins in nearly 90,000 destinations. Considering you can book a two-bedroom two-bath house per night for the same cost as one hotel room, the numbers make sense. 

Another significant advantage of Airbnb for families is the access to a kitchen. Nearly 90% of Airbnb listings have kitchens, allowing families to save money by cooking instead of eating out for every meal. 

Moreover, the experience is unique. You can choose a home with a yard so the kids can run wild. You can indulge in a pool you don’t have to share with other guests. And families can really unpack—staying for longer periods of time. In 2022, more than half of families stayed between two and six nights, while nearly half stayed for a week or longer. This flexibility allows families to plan their trip around their schedule, whether it’s a short weekend getaway or an extended family vacation.

So where are families going? 

Everywhere! Paris, France, London, United Kingdom, and Melbourne, Australia are just a few of the top destinations for family travel on Airbnb. Additionally, Airbnb offers families the opportunity to travel near and far with unique experiences. The top-booked categories for family travel in 2022 included amazing pools, beach destinations, skiing destinations, tropical destinations, and national parks.

I just found a flight deal for $468 from Los Angeles to Finland, which had me wondering: If I was packing up the whole family for this epic trip, what Airbnb could I score to round out the most reasonable trip ever? I can get this stunning 3-bedrooms 2-bath cottage for $199 a night.

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